Identity & motion study

Common ground for design.

Different experiences meet around one task. The identity works like the laboratory: listening, adapting and testing successive solutions.

LAB / CO-CREATION
ExploreCo-createPrototypeStatic mark

Two independent modules meet on a shared axis. Different rhythms find agreement.

Download animated SVG
Motion principle

Two modules retain their own rhythm before meeting on a shared axis. The line becomes a worktable. Construction and successive trials lead to an agreed outcome.

The BBDL method ↗
02 /

One identity. Several proportions.

The arrangement responds to the space it occupies. The letterforms and paired modules connect every version.

Horizontal

SVG ↓

The full name. Headers, signatures and wide formats.

Stacked

SVG ↓

Two levels. Covers, posters and narrow fields.

Short

SVG ↓

BB__DL for interfaces and signatures.

Symbol

SVG ↓

The shared BB family motif. Use alongside a visible name.

Reversed

SVG ↓

A white mark on a solid dark background.

03 /

From 16 pixels.

Reduce the available space. The system selects the appropriate lockup.

Full name from 320 px. Short signature from 144 px. Below that, use the symbol in a context that identifies the brand.

320 px
Horizontal

Small mark, considered optics.

Samples at actual CSS pixel sizes. The micro version simplifies the contour and reinforces the gap between modules.

16 px
24 px
32 px
48 px
64 px
04 /

Identity in use.

Large formats and everyday work. Sample applications of the proposed system.

Collaborative Design Laboratory

Let’s designit together.

Poster / portrait format
○ ○ ○bbdl.pl
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Laboratory

From a question to a first trial.

01Explore↗
02Co-create↗
03Prototype↗
Interface / short signature
WORKSHEET / 01

01 / Question

02 / Perspectives

03 / First trial

Document / symbol with identifying context
Digital Solutions

BB__Design Lab is the Collaborative Design Laboratory in Bielsko-Biała. It brings together residents, institutions and designers to work on urban spaces and processes.

The motion study draws on diagnosis, co-creation and prototyping. Two modules find a shared axis, test a layout and reach a stable form. The lockups support applications from small interfaces to posters and workshop documents.

The digital projectThe website and its functionality — a preserved project view.
BB__Design Lab
Digital SolutionsBB___Design Archive