Knowledge is connected.
An archive gains meaning when an object leads to its author, a place and another story. The same principle guides the identity’s movement.
Scattered points connect into a graph. The underscore becomes a link while the name stays readable.
Download animated SVG
The underscore acts like a graph edge: it connects. Two modules establish reference points. Motion reveals relationships, indexes layers and follows a timeline.
BBDA methodology ↗One identity. Several proportions.
The arrangement responds to the space it occupies. The letterforms and paired modules connect every version.
From 16 pixels.
Reduce the available space. The system selects the appropriate lockup.
Full name from 320 px. Short signature from 144 px. Below that, use the symbol in a context that identifies the brand.
Small mark, considered optics.
Samples at actual CSS pixel sizes. The micro version simplifies the contour and reinforces the gap between modules.
Identity in use.
Large formats and everyday work. Sample applications of the proposed system.
Objects.People.Connections.
Every object has a story.
01 / Object
02 / Author / source
03 / Connections
BB___Design Archive documents Bielsko-Biała’s design heritage. Its repository and knowledge graph connect objects with authors, places and source material.
The identity study develops that way of thinking: the underscore connects, modules establish relationships and typography orders information. Three motion studies and a family of lockups demonstrate the identity at different scales.
